I’ve learnt that for one to be successful in business, sticking to one’s niche is key.

A niche can be your comfort zone to function in business. It can help you differentiate yourself from others in your industry.

Challenges and hurdles in business can help you develop a better sense of identity as a company and lead you closer to your niche.

In the beginning of my journey as a small business owner, I encountered scores of obstacles that questioned my resolve about the type of services/products to concentrate on and the ones to let go of.

There were days when unexpected bulk order request would come in and I would be left with mixed feelings about if I should add that type of product or service to my portfolio. Sometimes I ended up including those services to my portfolio. What happened in most cases was that, those type of product request stopped selling and I ended up incurring losses.

This is where discovering one’s niche in business plays a vital role. Carving a niche in business is discovering your unique skillset (services/products) and sticking to them only. Facing challenges with artistic mindset and seeking collaboration with others in the same industry can help you scale up quickly than you thought.

Discover your niche, that way you will distinguish your services from the others in the industry, you will reduce losses and profitable growth becomes inevitable.